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privacy industrial complex

Man bored in front of laptop

Do Consumers Care About Online Privacy Anymore?

According to the latest online search trends, concerns about Internet privacy are so 2004.

If this sounds incredible to you, let me explain.

First, some background. An individual’s search queries can reveal interesting information about their interests. When this data is amassed across many individuals, it can provide insights into consumers as a whole. Google is one of the first companies to make use of its large historical database of search engine queries to try to better understand consumers. Perhaps the most famous example of this is Google Flu Trends which uses both historical and real-time data to predict the level of influenza in the population across time.

Google has also made a version of its database of search queries available to the public in a product called Google Trends. Google Trends shows how many searches have been performed on a particular search term relative to the total number of searches. Individuals can use Google Trends to discover the relative popularity of search terms for a particular period of time or for a particular location. Google Trends does not show total search volume, but rather normalizes the data to

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