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Innovation in the Market for Video Programming

Some technological changes sneak up on us so quietly we do not even know it has happened. A perfect example of this is video programming. It was not too long ago when consumers had to drive to a store to rent a movie at the local Blockbuster rather than just start streaming a movie instantly with a few clicks on Netflix. Today consumers have more options than ever for legally obtaining video content. The market shows an unprecedented amount of competition as businesses experiment with different business models and technologies to deliver consumers video content. Both ISPs and over-the-top providers deliver video on a variety of formats including traditional programming, on-demand, and “on the go” options. In fact, there are so many options—Netflix, Hulu, Amazon, iTunes, Google Play, YouTube, Vudu, HBO Go, Dish Online, Crackle, etc.—that consumers have more choice today in video programming than ever before.

These changes are not only occurring in the United States, but also globally. Worldwide there are hundreds of legitimate streaming services that consumers can access. And consumers are accessing this content in new ways. Whereas we used to measure the percent of

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