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digital media

PWC Report Confuses the “Stealing Economy” With the “Sharing Economy”

PricewaterhouseCoopers recently released a report that attempts to provide a “holistic view” of the so-called sharing economy, including how it is unfolding “across both business and consumer landscapes.” While an exact definition of the “sharing economy” can be hard to pin down, it generally refers to the concept of using information technology to allow consumers to rent or borrow goods, especially those that are underutilized, rather than buy and own them. Undoubtedly, the sharing economy is an important and innovative approach to commerce, especially having given rise to wildly popular services such as Airbnb and Lyft. More broadly, the sharing economy can boost economic welfare by allowing the economy to more efficiently utilize goods and services.

Given all this, we certainly need thorough analysis of the sharing economy to fully grasp its potential. Yet PwC’s report errs badly in at least one important respect: It conflates unlawful sharing of digital media with legitimate peer-to-peer activities.

With regards to the challenges of the sharing economy in digital media, PwC writes:

“The ambiguity of the sharing economy is particularly evident in entertainment and media, where consumers are open to ‘sharing’

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