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Pew Survey Offers Further Evidence of the Privacy Panic Cycle

The Pew Research Center released a survey last week that investigated the circumstances under which many U.S. citizens would share their personal information in return for getting something of perceived value. In the survey, Pew set up six hypothetical scenarios about different technologies—including office surveillance cameras, health data, retail loyalty cards, auto insurance, social media, and smart thermostats—and asked respondents whether the tradeoff they were offered for sharing their personal information was acceptable.

To be sure, some of the questions that Pew asked described one-sided tradeoffs that could have tainted the findings. Nevertheless, the overall results reveal that the Privacy Panic Cycle, the usual trajectory of public fear followed by widespread acceptance that often accompanies new technologies, is still going strong for many technologies.

The Privacy Panic Cycle explains how privacy concerns about new technologies flare up in the early years, but over time as people use, understand, and grow accustomed to these technologies, the concerns recede. For example, when the first portable Kodak camera first came out, it caused a big privacy panic, but today most people carry around phones in their pockets and do not give

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