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Newsflash: You Don’t Have to Pirate Content

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Today, the Motion Picture Association of America (MPAA) launched its innovative new Website: WheretoWatch.com (WTW).  The search engine is a simple way for consumers to find all the movies and television they are interested in viewing — from new episodes of The Mindy Project to classics like Casablanca and even Oscar contenders still in theaters, such as The Theory of Everything. Indeed WTW allows consumers to:

  • Search for movie/TV show availability on digital downloading sites, streaming sites or in stores;
  • Find theater times and locations for every newly released movies nearby;
  • Receive notifications when the content they are interested in becomes available from their favorite providers.

The site works by aggregating content from a range of outlets, including Netflix, Amazon, iTunes, Xbox and smaller indie sites such as Snag Films and WolfeOnDemand. By simplifying the search process, consumers will be able to find exactly what they are looking for exactly when they want it: it marries accessibility to content for customers with protection of the intellectual property for creators of the content.

Even more importantly, however, WTW reaffirms the commitment that Hollywood is making toward more legally available content. Just a few months ago, KPMG released a first of its kind study assessing the availability of movies and TV shows online. It found that as of December 2013, 81 percent of the 808 unique films studied were available on at least 10 of the 34 online video-on-demand (VOD) service providers. Only 50 of the films studied were not available on any of the 34 online video offerings that KPMG reviewed. The study also found rapid growth in the number of TV viewing options available to audiences. Overall, 85 percent of the most popular and critically acclaimed TV titles were available in the U.S. through legitimate online video services.

WTW demonstrates that finding good shows and movies online is not that hard. Moreover, it’s actually quite simple: go the website, enter search term. Plus, WTW contains no advertising and is designed to be responsive to any size device you might have — from smartphone to tablet. It’s truly a culture addict’s dream: a one stop shop for anything you might want to see on either the small or big screen.

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About the author

Michelle Wein is a Trade Policy Analyst at ITIF, specializing in the connections between international trade, innovation, intellectual property and economic productivity.